Marketing · GTM · Growth

Marketing that
turns insight
into growth.

Marketing manager with 4+ years across consumer brands, SaaS, and AI products. I combine customer research, creative execution, and experimentation to launch products and grow demand.

View selected work Download resume

San Francisco, California

Tinder U verified users
in 8 weeks

$400K

FlexHelp sales pipeline

2.1K

ELN paying subscribers
in 2 months

$1M+

GMV from UGC ads
across client campaigns

Tinder FlexHelp Melanin Haircare ELN OFFRIP

About me

About me.

Born in New York and now based in San Francisco. I work across marketing, growth, brand, and GTM, with experience in global consumer tech and independent consulting.

After Tinder, I built a consulting practice helping consumer, retail, and B2B clients connect customer research to positioning, campaigns, and acquisition. I bring hands-on creative execution, analytics, and technical fluency to cross-functional teams.

Selected impact

Selected marketing results.

Launch strategy, customer insight, acquisition, and sales enablement across consumer and B2B products.

Mrshmelo Studios · Marketing Consultant · 2023–PresentFlexHelp, ELN, and Melanin Haircare are client engagements within my independent marketing consulting practice.

01 · Tinder

2M verified users in 8 weeks

Consumer insight to launch

Translated research with 100+ Gen Z consumers into audience segments, positioning, and launch messaging across 50+ campuses. Tinder University reached 2M verified users and 37% adoption in eight weeks.

Read launch coverage

Additional Tinder work: +14% Explore CTR through A/B tests; 30% less launch preparation time with a repeatable playbook.

02 · FlexHelp

$400K sales pipeline

Positioning & sales enablement

Generated $400K in pipeline and shortened the Smart Dispatch Assist sales cycle by two weeks. Used support-ticket research to reposition the product and develop ROI calculators, decks, and case studies.

Separate AI SMS launch: audience definition, positioning, and messaging helped secure a $75K enterprise pilot.

03 · ELN

2.1K paid subscribers

Paid & organic acquisition

Built a YouTube and Reddit acquisition engine, pairing audience messaging with landing-page strategy. Drove 9K signups and 2.1K paying subscribers in two months, a 23% signup-to-paid conversion rate.

04 · Melanin Haircare

104 Sephora Canada stores

Retail launch & brand campaigns

Led brand messaging and product education for the Canada launch. Ran Meta campaigns end to end, including targeting, setup, and creative rotation.

Retailer co-marketing content earned 20.8K views and 1.5K likes in its first hour.

View campaign ↗

Performance creative · Client campaigns

Creative that drives commerce.

Concepted, scripted, and produced UGC ads for Febreze, Dollar Shave Club, Wayfair, Aquasonic, and PrettyLittleThing.

View UGC portfolio ↗

20M+Views across client UGC ads

$1M+GMV across client UGC ads

5MViews on top-performing creative

Case studies

Campaigns & launch strategy.

Professional launch and campaign work, followed by independent analyses of audience insight, engagement, and adoption.

01 · Professional workTinder

Tinder University UK

How verified campus identity became a trust story, a growth lever, and a focused student launch.

02 · Brand launch campaignMelanin Haircare

Melanin Haircare × Sephora Canada

Brand messaging, product education, Meta campaigns, and retailer co-marketing for the 104-store Sephora Canada launch.

03 · Independent case studySpotify

Spotify Wrapped

Independent analysis of how Spotify turns behavioral data into identity, retention, and sharing. This is not a campaign I worked on.

04 · Independent case studyDuolingo

Duolingo Chess

Independent launch-strategy analysis of audience, positioning, education, and adoption. This is not a launch I worked on.

AI Marketing Strategy Tool

LaunchKit

Turns business context into audience profiles, positioning, messaging, and usable go-to-market plans. Onboarding content guides users from their first inputs to a launch-ready strategy.

Audience strategyMessagingLaunch planningAI workflows

Try LaunchKit

Product education · LaunchKit

Helping users put strategy into action.

Created a six-slide LaunchKit onboarding guide that teaches users how to provide stronger business context, navigate their strategy, and turn AI recommendations into action.

User onboarding Instructional design Product adoption

View education guide Download PowerPoint

LaunchKit guide slide explaining how to give AI useful context

LaunchKit guide slide showing how to explore the generated strategy

Product & technical fluency

Wheretoo

A supporting product project exploring local-event discovery, organizer positioning, monetization, and the journey from discovery to ticket purchase.

WHERETOO / PRODUCT SYSTEM

Wheretoo buyer and organizer product experience

End-to-end platform

Discovery to door.

Buyer and organizer journeys designed as one connected product.

Event discovery

Map + listings

Commerce

Checkout + payouts

Fulfillment

QR tickets + email

Operations

Check-in + refunds

Technical architecture · How I work with product & engineering

Product ownership

Strategy through working software.

Owning product strategy, monetization, positioning, GTM, requirements, and buyer and organizer journeys while using AI-assisted development to turn the system into a working V1.

Frontend

React · Vite · TypeScript

Responsive buyer, ticket, discovery, and organizer experiences built as a web-first product.

Backend

Supabase · Postgres · Edge Functions

Secure data, row-level access, reservation logic, ticket issuance, refunds, and atomic check-in.

Platform layer

Stripe Connect · webhooks · Mapbox

Organizer payments, reliable fulfillment, and location-driven discovery designed into one system.

Independent product · OFFRIP

0→1 working product

Event-networking product

Developed a working event-networking experience with matching, messaging, connection requests, and an AI concierge. A practical example of working across product requirements, UX, and technical implementation.

Visit OFFRIP

Credentials

Foundations.

Product Management Certificate

Product School Product strategy · Roadmapping · Cross-functional development

Degree

Bachelor of Science

Business

Technical training

Data Science Bootcamp

Udemy

Marketing certification

Google Ads Certification

Coursera

Capabilities

What I work across

Product Marketing

GTM · Positioning · Messaging · ICP · Segmentation · Launch Strategy

Growth

CAC · LTV · ROAS · CRO · Acquisition · Retention · Lifecycle

Analytics

SQL · Attribution · A/B Testing · Cohorts · KPI Design · Funnel Analysis

Brand & Campaigns

Brand Strategy · Integrated Campaigns · Retail · Experiential · Content

Technical

APIs · PostgreSQL · Supabase · Auth · Webhooks · AI Workflows

Commercial

Pricing · Monetization · Pipeline · Unit Economics

Let’s talk

Let’s turn insight
into growth.

I’m open to marketing and growth opportunities.

elijahburgess21@gmail.com Download resume

Marketing thatturns insightinto growth.