Marketing · GTM · Growth

Marketing that
turns insight
into growth.

Growth-focused marketer with 4+ years across consumer brands, SaaS, and AI products. I combine customer research, creative execution, and experimentation to launch products and grow demand.

View selected work Download resume

San Francisco, California

Tinder U verified users
in 8 weeks

$400K

FlexHelp sales pipeline

2.1K

ELN paying subscribers
in 2 months

$1M+

GMV from UGC ads
across client campaigns

Tinder FlexHelp Melanin Haircare ELN OFFRIP

About me

About me.

Born in New York and now based in San Francisco. I work across marketing, growth, brand, and GTM, with experience in global consumer tech and independent consulting.

After Tinder, I built a consulting practice helping consumer, retail, and B2B clients connect customer research to positioning, campaigns, and acquisition. I bring hands-on creative execution, analytics, and technical fluency to cross-functional teams.

Selected impact

Selected marketing results.

Launch strategy, customer insight, acquisition, and sales enablement across consumer and B2B products.

Tinder · 2022–2023

2M verified users in 8 weeks

Consumer launches & global expansion

Translated research with 100+ Gen Z consumers into audience segments, positioning, and launch messaging across 50+ campuses. Tinder University reached 2M verified users and 37% adoption in eight weeks.

Read launch coverage

Growth experimentation: +14% Explore CTR through A/B tests; 30% less launch preparation time with a repeatable playbook.

Festival Mode: Managed the end-to-end project pipeline for expansion across seven markets, coordinating in-market teams in Singapore, India, Vietnam, and Thailand.

Independent marketing practice · 2023–Present

Mrshmelo Studios

Growth Marketer

My independent marketing practice, helping consumer, retail, and B2B AI clients grow through positioning, paid and organic acquisition, and creator-led campaigns.

Go-to-marketPaid & organic growthCreator productionSales enablement

01 · FlexHelp

$400K sales pipeline

Positioning & sales enablement

Generated $400K in pipeline and shortened the Smart Dispatch Assist sales cycle by two weeks. Used support-ticket research to reposition the product and develop ROI calculators, decks, and case studies.

Separate AI SMS launch: audience definition, positioning, and messaging helped secure a $75K enterprise pilot.

02 · ELN

2.1K paid subscribers

Paid & organic acquisition

Built a YouTube and Reddit acquisition engine, pairing audience messaging with landing-page strategy. Drove 9K signups and 2.1K paying subscribers in two months, a 23% signup-to-paid conversion rate.

03 · Melanin Haircare

104 Sephora Canada stores

Retail launch & brand campaigns

$25KMeta Ads budget
−9%CAC
2×ROAS

Developed brand messaging and product education for the launch across 104 Sephora Canada locations. Managed a $25K Meta Ads budget, reducing CAC 9% and achieving 2× ROAS.

Produced retailer co-marketing content with Sephora spotlighting the founder’s story and inspirations, earning 20.8K views and 1.5K likes in its first hour.

View campaign ↗

Mrshmelo Studios · Creator campaign management

A creator roster. Measurable growth.

Managed a roster of 13 UGC creators, overseeing content production for Febreze, Dollar Shave Club, Aquasonic, Wayfair, PrettyLittleThing, and Comfrt.

View UGC portfolio ↗

13UGC creators managed

20M+Views across client campaigns

$1M+GMV across client campaigns

Case studies

Campaigns & launch strategy.

Professional launch and campaign work, followed by independent analyses of audience insight, engagement, and adoption.

01 · Professional workTinder

Tinder University UK

How verified campus identity became a trust story, a growth lever, and a focused student launch.

02 · Brand launch campaignMelanin Haircare

Melanin Haircare × Sephora Canada

Brand messaging, product education, and paid Meta campaigns for a 104-store Sephora Canada launch. Managed a $25K ad budget and reduced CAC 9%.

03 · Independent case studySpotify

Spotify Wrapped

Independent analysis of how Spotify turns behavioral data into identity, retention, and sharing. This is not a campaign I worked on.

04 · Independent case studyDuolingo

Duolingo Chess

Independent launch-strategy analysis of audience, positioning, education, and adoption. This is not a launch I worked on.

Product-Led Lead Generation · Mrshmelo Studios

LaunchKit

Built and launched a free AI strategy tool as a lead magnet for Mrshmelo. It delivers custom audience profiles, positioning, and GTM plans up front, giving prospects useful strategy before a sales conversation.

50+Warm leads driven to sales calls through call-to-action campaigns

Lead generationAudience strategyPositioningGTM planning

Try LaunchKit

Product education · LaunchKit

Helping users put strategy into action.

Created a six-slide LaunchKit onboarding guide that teaches users how to provide stronger business context, navigate their strategy, and turn AI recommendations into action.

User onboarding Instructional design Product adoption

View education guide Download PowerPoint

LaunchKit guide slide explaining how to give AI useful context

LaunchKit guide slide showing how to explore the generated strategy

Product & technical fluency

Wheretoo

A supporting product project exploring local-event discovery, organizer positioning, monetization, and the journey from discovery to ticket purchase.

WHERETOO / PRODUCT SYSTEM

Wheretoo buyer and organizer product experience

End-to-end platform

Discovery to door.

Buyer and organizer journeys designed as one connected product.

Event discovery

Map + listings

Commerce

Checkout + payouts

Fulfillment

QR tickets + email

Operations

Check-in + refunds

Technical architecture · How I work with product & engineering

Product ownership

Strategy through working software.

Owning product strategy, monetization, positioning, GTM, requirements, and buyer and organizer journeys while using AI-assisted development to turn the system into a working V1.

Frontend

React · Vite · TypeScript

Responsive buyer, ticket, discovery, and organizer experiences built as a web-first product.

Backend

Supabase · Postgres · Edge Functions

Secure data, row-level access, reservation logic, ticket issuance, refunds, and atomic check-in.

Platform layer

Stripe Connect · webhooks · Mapbox

Organizer payments, reliable fulfillment, and location-driven discovery designed into one system.

Independent product · OFFRIP

0→1 working product

Event-networking product

Developed a working event-networking experience with matching, messaging, connection requests, and an AI concierge. A practical example of working across product requirements, UX, and technical implementation.

Visit OFFRIP

Credentials

Foundations.

Product Management Certificate

Product School Product strategy · Roadmapping · Cross-functional development

Degree

Bachelor of Science

Business

Technical training

Data Science Bootcamp

Udemy

Marketing certification

Google Ads Certification

Coursera

Capabilities

What I work across

Product Marketing

GTM · Positioning · Messaging · ICP · Segmentation · Launch Strategy

Growth

CAC · LTV · ROAS · CRO · Acquisition · Retention · Lifecycle

Analytics

SQL · Attribution · A/B Testing · Cohorts · KPI Design · Funnel Analysis

Brand & Campaigns

Brand Strategy · Integrated Campaigns · Retail · Experiential · Content

Technical

APIs · PostgreSQL · Supabase · Auth · Webhooks · AI Workflows

Commercial

Pricing · Monetization · Pipeline · Unit Economics

Let’s talk

Let’s turn insight
into growth.

I’m open to marketing and growth opportunities.

elijahburgess21@gmail.com Download resume

Marketing thatturns insightinto growth.